Graphic Design III
Course Description: An exploration of advanced communication problems involving identity systems as applied to two and three dimensions in analog and digital mediums. Projects can include wayfinding and exhibits. Issues related to ergonomics and sustainability are discussed and explored.
Learning Outcome: After completing this course you will be able to have a greater understanding of branding a company, as a designer; from brainstorming ideas for the overall visual and business goals. In this course, you will learn and practice the 5 Stages of Design Thinking (Empathize, Define, Ideate, Prototype, and Test). Which includes developing a well-crafted thought process that includes client and target audience needs. By documenting the process to help support the finalization of your branding decisions. Also, you will generate print and digital collaterals based on the established branding guide you’ve created, you will train your eye to design constantly with a project. So the branding collaterals are not identical, but related. In general, you will also get into the habit of organizing to prepare to present your design story flow (your journey from many creative ideas to a completed design) for any future projects throughout your design career. Which will be extremely beneficial as a designer in the real world (as a freelancer or within a company).